timmer: ideas

Metro-Goldwyn-Mayer Studios will kick off the partnership by posting episodes of its decade-old “American Gladiators” program to YouTube, along with full-length action films like “Bulletproof Monk” and “The Magnificent Seven” and clips from popular movies like “Legally Blonde.” These will be free to watch, with ads running alongside the video. The initial lineup may not be all that compelling, but for YouTube, which is owned by Google, the relationship with MGM is a crucial step in an essential reinvention. YouTube had its debut in 2005 and quickly became famous for the democratic sharing of bite-size video clips. Users love the site — 81 million people visited in September alone, according to Nielsen. But Hollywood executives have complained over the way clips of their movies and shows pop up on the site without their permission. And advertisers have found that user-created videos of pet pratfalls and oddball skits are largely incompatible with commercials for cars and other products. Revenue at YouTube has disappointed Google investors since the company bought the start-up in 2006.