Jul
16
“Facing competition from a new and faster iPhone from Apple Inc., Research in Motion Ltd. is launching a campaign to try and broaden the appeal of the BlackBerry hand-held device beyond business users. RIM told its annual meeting this year that it wants to change the perception of its brand to deliver the message that BlackBerrys are for more than just work. The move follows lower than expected first-quarter earnings which caused shares to slump by 12 per cent in one day last month.”
globeandmail.com: BlackBerry for more than just work: RIM